Industry sponsored project by salesforce

Personalizing Product Discovery Through a Context-Aware Einstein Chatbot

ROLE

Product Designer

TIMELINE

Aug 2024 -
Dec 2024

Aug 2024 -
Dec 2024

Aug 2024 -
Dec 2024

TOOLS

Figma

Figma

Figma

Figjam

Figjam

Figjam

Miro

Miro

Miro

RESEARCH METHODS

Competitive Analysis

Competitive Analysis

Competitive Analysis

Contextual Inquiries

Contextual Inquiries

Contextual Inquiries

Affinity Mapping

Affinity Mapping

Affinity Mapping

Design Critiques with Internal Stakeholders

Design Critiques with Internal Stakeholders

Design Critiques with Internal Stakeholders

Usability Testing

Usability Testing

Usability Testing

Problem Framing

Problem Framing

Problem Framing

As Salesforce transitioned its Einstein chatbot toward generative AI, the experience remained far from human-centered. Users were dropped into long, cluttered chats with unclear product guidance, rigid bot behavior, and a heavy push toward sales agents. For first-time business users, especially those new to Salesforce, this created friction where support was most needed.

As Salesforce transitioned its Einstein chatbot toward generative AI, the experience remained far from human-centered. Users were dropped into long, cluttered chats with unclear product guidance, rigid bot behavior, and a heavy push toward sales agents. For first-time business users, especially those new to Salesforce, this created friction where support was most needed.

As Salesforce transitioned its Einstein chatbot toward generative AI, the experience remained far from human-centered. Users were dropped into long, cluttered chats with unclear product guidance, rigid bot behavior, and a heavy push toward sales agents. For first-time business users, especially those new to Salesforce, this created friction where support was most needed.

Timeline

From explorations to final designs in 5 weeks while working with multiple projects at the same time

Background

Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.

Process

Process

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.

Design & Prototyping

Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.

Development & Implementation

Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.

Testing & Optimization

Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.

Solution

Solution

Solution

The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.

The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.

The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.

Intelligent Scheduling

AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.

Calendar Integration

Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.

Personalization

Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.

Results

Results

Results

Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.

Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.

Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.

Increased Efficiency

Users report significant time savings and improved productivity through optimized scheduling recommendations.

Positive User Feedback

High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.

Growing User Base

The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.